Content marketing did not exist in 1969 when Elizabeth David penned an iconic care-instruction-cum-recipe pamphlet for Le Creuset to hawk a product that was barely known in the UK at the time. David was as much literary figure as food writer. She eschewed cheap publicity and celebrity—something that food pundits say means she wouldn't find a publisher today. The pressure to produce instantly shareable content is something she would not 'Like'. But other pundits are suggesting that this kind of collaboration between writer/artist and brand may be more valuable in future for those seeking a richer and more authentic audience response.
Clear writing plays a central part in promoting a strong brand image to senior decision-makers. It is easily overlooked, even by blue-chip organisations. The more sophisticated the client, the greater the collateral damage. The words you use in written communication will be echoed as your products, services and actions are discussed by stakeholders, internal and external. Our writers understand the marketing imperative as well as the wider strategic and investment context. We are experts in the use of written English for business and consumers.
We will work closely with your executive team to fashion your messaging to the highest standards. Our lead writer has a deep background in capital-markets journalism having written and edited for finance professionals and media clients on subjects including technology, oil, foreign exchange, fixed income, equities, agricultural commodities, metals, and shipping. This guarantees that your expertise is properly showcased in thought leadership, marketing collateral, or investor communications. Your copy will resonate with social meda influencers as well as search engine algorithms.
Investment bank, technology vendor, or communications agency? We have the expertise to reach your target audience with informative and engaging content, whether through marketing, investor relations, or public relations channels. We will work quickly and cost-effectively on complex commissions when your deadlines are tight and ensure you find your clearest voice. A direct collaboration with writers who are themselves experienced business professionals may yield more than just good copy: we are all a product of the language we use.
‘As Managing Director for the Soros Economic Development Fund, I needed a very experienced editor to improve the quality of our investment presentations. We were looking for someone who would work closely and sympathetically with our senior management and team of analysts to critique and strengthen our narrative approach. Tim Penn was very flexible. He responded quickly and effectively to our needs and was able to improve and develop what we gave him and return the finished presentations to very tight deadlines.’
‘We asked Writing Penn to help deliver a Wikipedia-style Android application for a UK defence project. We needed concise, readable text for a casual but technically informed reader.
Tim provided us with an accurate quote and then accommodated continued changes throughout whilst still meeting the tight deadlines we required. The text we received back was shorter, more engaging and simpler to read without any loss of key information. Using Writing Penn made achieving our objectives considerably easier and I will be using them again.’
‘Eirlys was a pleasure to work with on the cake shoot. Incredibly helpful, will do ANY task you throw at her and has fantastic props. Hope to work with her again soon.’
‘Eirlys did some fantastic proofreading for the content I wrote for two NHS clinical commissioning groups. It was a huge job and required a really dedicated, detailed approach – working to tight and anti-social deadlines (which she did with good grace). I would not hesitate in recommending Eirlys to others. She was extremely reliable and polished up the job for me to a really high standard.’
‘Eirlys is a pleasure to work with, in an editorial capacity or any other. She sees exactly what needs doing and gets on with it in an efficient, intelligent and creative manner. She is also a lot of fun!’