Content marketing did not exist in 1969 when Elizabeth David penned this care-instruction-cum-recipe pamphlet to hawk a product that was barely known in the UK at the time. David was as much literary figure as food writer. She eschewed cheap publicity and celebrity—something that food pundits say means she wouldn’t find a publisher today.
Clear writing is central to promoting a strong brand image to senior decision-makers. It is easily overlooked, even by blue-chip organizations. The more sophisticated the client, the greater the collateral damage. The words you use in written communication will be echoed as your products, services and actions are discussed by stakeholders, internal and external. Our writers understand the marketing imperative as well as the wider strategic and investment context. We are experts in the use of written English for business and consumers.
We will work closely with your executive team to fashion your messaging to the highest standards. Our lead writer has a deep background in capital-markets journalism having written and edited for finance professionals and media clients on subjects including technology, oil, foreign exchange, fixed income, equities, agricultural commodities, metals, and shipping. This guarantees that your expertise is properly showcased in thought leadership, marketing collateral, or investor communications. Your copy will resonate with social meda influencers as well as search engine algorithms.
Investment bank, technology vendor, or communications agency? We have the expertise to reach your target audience with informative and engaging content, whether through marketing, investor relations, or public relations channels. We will work quickly and cost-effectively on complex commissions when your deadlines are tight and ensure you find your clearest voice. A direct collaboration with writers who are themselves experienced business professionals may yield more than just good copy: we are all a product of the language we use.