Content marketing did not exist in 1969 when Elizabeth David penned an iconic care-instruction-cum-recipe pamphlet for Le Creuset to hawk a product that was barely known in the UK at the time. David was as much literary figure as food writer. She eschewed cheap publicity and celebrity—something that food pundits say means she wouldn't find a publisher today. The pressure to produce instantly shareable content is something she would not 'Like'. But other pundits are suggesting that this kind of collaboration between writer/artist and brand may be more valuable in future for those seeking a richer and more authentic audience response.
Clear writing plays a central part in promoting a strong brand image to senior decision-makers. It is easily overlooked, even by blue-chip organisations. The more sophisticated the client, the greater the collateral damage. The words you use in written communication will be echoed as your products, services and actions are discussed by stakeholders, internal and external. Our writers understand the marketing imperative as well as the wider strategic and investment context. We are experts in the use of written English for business and consumers.
We will work closely with your executive team to fashion your messaging to the highest standards. Our lead writer has a deep background in capital-markets journalism having written and edited for finance professionals and media clients on subjects including technology, oil, foreign exchange, fixed income, equities, agricultural commodities, metals, and shipping. This guarantees that your expertise is properly showcased in thought leadership, marketing collateral, or investor communications. Your copy will resonate with social meda influencers as well as search engine algorithms.
Investment bank, technology vendor, or communications agency? We have the expertise to reach your target audience with informative and engaging content, whether through marketing, investor relations, or public relations channels. We will work quickly and cost-effectively on complex commissions when your deadlines are tight and ensure you find your clearest voice. A direct collaboration with writers who are themselves experienced business professionals may yield more than just good copy: we are all a product of the language we use.
‘As Managing Director for the Soros Economic Development Fund, I needed a very experienced editor to improve the quality of our investment presentations. We were looking for someone who would work closely and sympathetically with our senior management and team of analysts to critique and strengthen our narrative approach. Tim Penn was very flexible. He responded quickly and effectively to our needs and was able to improve and develop what we gave him and return the finished presentations to very tight deadlines.’
‘We have recently utilised the services of Writing Penn for a corporate style story book. Tim Penn was a joy to work with and surprisingly got to grips with our requirement very quickly. The results have been exceptional and we are now looking to place further work with Tim and his team who went above and beyond in order to bring this project to a very successful conclusion.’
‘We asked Writing Penn to help deliver a Wikipedia-style Android application for a UK defence project. We needed concise, readable text for a casual but technically informed reader.
Tim provided us with an accurate quote and then accommodated continued changes throughout whilst still meeting the tight deadlines we required. The text we received back was shorter, more engaging and simpler to read without any loss of key information. Using Writing Penn made achieving our objectives considerably easier and I will be using them again.’
‘Opal Transfer is a money transfer business serving expatriate residents and businesses needing to move money cost-effectively from the UK to their home territory. We were updating our multi-lingual web portal and wanted the English-language site thoroughly edited to ensure it was professional and accurate and used English idioms that would be accessible to non-native English speakers. The Writing Penn team quickly went to work to produce a very thorough document of advised revisions at a very reasonable price. It was a pleasure working with them and they continued to support us with advice after the commissioned work was completed.’
‘I initially asked Eirlys to use some of our training materials to produce a concise and readable fact sheet. Then, at short notice, I needed to turn that content into a script for a short animation about the Care Act. Eirlys was great, not only with the words but also suggesting ideas for the visuals and style as well.’
‘The commissioning support unit needed several dozen complex case studies written to showcase a range of successful projects and best practices, demonstrating the strength of our services to be used to support our marketing and new business. The case studies covered the gamut of institutional healthcare activity from evidence-based research projects aimed at improving clinical outcomes to complex business IT projects. Eirlys and the Writing Penn team delivered high impact documents to tight deadlines with minimal briefing, showing clear understanding of both the business and clinical imperative behind each case. This saved us a great deal of management time and provided a cost-effective, value-added outcome.’