Web copy – Central London real estate

Leo Newman is a recently launched Fitzrovia-based estate agency serving the Central London luxury sales and lettings property market. The family behind the business has a pedigree in the Central London real estate business since the 1940s. To reinforce this local background and differentiate their offering from the major estate agency chains, Leo Newman wanted to incorporate detailed descriptions of the seven districts of Central London they were serving. Combining our own working knowledge of the various areas with detailed research, we created a tone of voice that reflected the aspirations of potential buyers or renters in Central London while also supporting an ethos of trustworthiness and community focus Leo Newman sought to project.