Content development – private equity
Quill Content asked us to develop a series of articles on the UK's Enterprise Investment Scheme (EIS) as part of a content marketing promotion for Rockpool Investments, a private equity investment firm. We researched the market and created a proposal for a series of six thought leadership pieces to be used in various venues, including promotion on LinkedIn. The target was high-net-worth individuals and their financial advisers. The goal was to increase familiarity with this tax-efficient investment vehicle. The campaign achieved high levels of click-through, social engagement and progress through the Rockpool site all the way to conversion.