Financial web copy
Working for Quill Content, we provided web copy for network private equity fund manager Rockpool Investments on the UK's Enterprise Investment Scheme and social investment tax relief (SITR) scheme. The target was high-net-worth individuals and their financial advisers. While the content was relatively complex, a friendly and accessible tone of voice was required.
In venues like LinkedIn, the campaign achieved high levels of click-through, social engagement and progress through the Rockpool site all the way to conversion.