Journalism – women’s health/gardening
The Bath Magazine is a major local lifestyle magazine serving the UNESCO World Heritage City of Bath, Somerset in South West England. The magazine has a monthly distribution of around 20,000 copies to affluent homes, and a readership of 70,000. It attracts premium advertisers in the property, luxury and lifestyle sectors. The objective of the editorial content is to surround the advertising with engaging, well-written, intelligent and aspirational articles reflecting the broad cultural life of the city.
We were asked to produce a feature article about an award-winning garden design at the Royal Horticultural Society's Hampton Court Flower Show, the largest flower show in the world. Created by Bath-based landscape architect Emma Bannister, the project supported women's health charity the National Association for Premenstrual Syndrome which targets a debilitating illness affecting as many as 800,00 women in the UK alone. In popular style, the article explored the health issues, project execution and aesthetics, as well as Emma's personal journey. In addition to the text, we provided photography and also brokered an appearance on BBC Radio 4's Woman's Hour for the designer, garnering national publicity for the issue.