The Bath Magazine is a major local lifestyle magazine serving the UNESCO World Heritage City of Bath, Somerset in South West England. The magazine has a monthly distribution of around 20,000 copies to affluent homes, and a readership of 70,000. It attracts premium advertisers in the property, luxury and lifestyle sectors. The objective of the editorial content is to surround the advertising with engaging, well-written, intelligent and aspirational articles reflecting the broad cultural life of the city.
We were asked to produce a feature article on one of the city's listed buildings which had been a haven of popular entertainment but was now subject to a controversial redevelopment. The article dealt sympathetically with changing cultural tastes and set the latest evolution of the venue in a broader historical and social context, using an accessible, intelligent and popular editorial style.