Video scriptwriting – fashion

London creative agency Dunlop Goodrich came to us to script a video for the world’s first sustainable fashion brand, People Tree.

As part of a programme of investor communications, People Tree needed its story framed to appeal to high-net-worth individuals and other investment agencies. We had to show the company’s present positioning in the fashion market place –  a vibrant combination of graphic-led design plus advanced textile technology – without losing sight of its unparalleled ethical backstory.

We spent a day interviewing staff at all levels in People Tree’s Brick Lane offices to gather data and assess individuals for on-screen speaking before drafting a three-and-a-half minute voiceover intercut with talking heads plus b-roll footage we had researched and selected from the company archive.