Web copy – sports law
DBW Global is a leading representation agency working for international sports figures, with a particular specialism in moving overseas footballers into the English Premier League. Unlike many sports agencies, the leading executives are both highly trained international lawyers.
DBW Global asked us to provide web copy with a particular tone of voice that would appeal to their very specific audience of international sportsmen looking to move to the UK, a highly exclusive target demographic, aged in their twenties, of high net worth, whose first language was unlikely to be English. DBW needed us to underscore the key differentiating markers of the agency: their international experience, legal background, multi-lingualism, and extensive contact network inside and outside of sport.